How to build a personal brand to attract clients
If you’re climbing a career ladder or have launched your dream business, you have probably heard the term ‘personal brand’. But you may be wondering what it is and how you should build a personal brand to attract clients or opportunities.
What is a personal brand?
There is a common misconception out there that personal brand is only about logos, websites, business cards and professional headshots.
Although those things are important, you also need to remember that you are your own brand. Whether you are an entrepreneur or have a nine-to-five job in a corporate environment, you are selling your ideas and expertise.
Personal brand is a combination of experiences and feelings people have when they come into contact with you either in person or online. It is your reputation, which as you know is everything.
Personal branding is about positioning yourself and becoming visible. Your personal brand is something you need to control as it gives you foundation for everything you do, whether you are launching a new business or looking to progress your career. You are a walking billboard for your brand. People are drawn to you when you look and feel confident.
I am sure you are familiar with a saying that people buy people. It is a common practice for recruiters to screen candidates’ social media profiles before an interview. Similarly, your prospective customer will check out your website, Facebook page or Instagram to find out more about you before making a purchase or using your service.
Your personal brand helps you stand out from the crowd. It is a factor deciding whether someone invests in you or not.
You need to remember that your personal brand is an essential part of cultivating your career.
How to build a personal brand
Get clear about what you want to be known for
Identify what you want to be known for. Ask yourself the following questions:
- What are my strengths?
- What is my expertise?
- What am I passionate about?
Craft your elevator pitch. This will help you build a brand that is truly authentic to you.
Get visible and create a brand identity
Start a blog or personal website to showcase your portfolio and expertise. Think about design, colours, fonts, and images. As there are many people doing the same thing as you, you also need to share your story, values and mission to build trust and allow people to engage with you.
Audit your online presence
What can you find when you ‘google’ your name? We live in the digital age where social media is key. However, be careful about what you post. You certainly don’t want your prospective employer or client to find crazy party photos.
Don’t emulate others in your field. Be yourself and focus on the strengths that make you who unique.
Develop your personal image
As first impressions count, your physical appearance may affect the way others perceive you. Hence, it’s important to pay attention to your image to make sure it doesn’t work against you. Define your signature style and project what you stand for.